What is Program Sponsorship?
KRCU acknowledges corporate contributions to the radio station with brief on-air messages sometimes called "underwriting" or program sponsorship. Since these contributions help pay for programming costs, program sponsorship is to public radio what advertising is to commercial stations. The value and number of on-air messages is determined by their placement during the broadcast schedule. KRCU provides a rate sheet which specifies the values of the messages throughout our program schedule.
Who listens to NPR stations like KRCU?
KRCU listeners are primarily middle-income and up, college-educated professionals. They appreciate the in-depth news from NPR’s Morning Edition and All Things Considered and This American Life. They enjoy classical music. They relish the intelligent entertainment of Car Talk, A Prairie Home Companion and Wait Wait...Don't Tell Me!
Public radio listeners are distinguished by age, affluence and education. More than half the total audience is between ages 25-54, which places these patrons within the “Baby Boomer” demographic so attractive to businesses. Sixty-four percent have received a college degree or some higher level of education,and seventy-five percent have a total Household Income of $50,000+.
What about the Public Radio Audience?
- 54% listeners are 25 to 54 years of age
- 38% are age 35 to 54
NPR is particularly popular among Baby Boomers (b. 1946-1964). The median age of the NPR listener is 49.
- 55% are involved in a regular fitness program
- 43% own financial securities
- 71% travel domestically; 41% traveled abroad in last 3 years; 56% own a valid passport
- 93% involved in public activities; 72% vote
Source: GfK MRI, Doublebase 2011
What can sponsorship messages say?
Program sponsorship is an excellent way to reach the attractive KRCU audience and deliver your message in an environment free of clutter.
Local messages or "spots" are broadcast one at a time. Your message is not grouped with others in a cluster. Breaks in programming for sponsorship messages and station announcements are very short, so there is virtually no “tune-out” factor.
Public broadcasting stations like KRCU are governed by Federal Communications Commission rules that limit the content of sponsorship messages.
KRCU's staff of experienced professionals will work with you to develop a custom-designed schedule of announcements to meet your organizational goals. Your plan can range from sponsorship of a specific program to a schedule that spans all segments of the day.
For more information about program sponsorship, contact KRCU at (573) 651-5070, toll-free at (888) 651-5070 or email@example.com.
KRCU Event Packages: If your organization or business is looking to promote an upcoming event or performance, KRCU public radio has a great sponsorship opportunity.
We are pleased to recognize the following KRCU corporate supporters. Please let them know that you appreciate their support of your public radio station.
Ameriprise Financial Services, Inc.
167 Grand Fir Lane
Jackson, MO • (573) 243-7799
Agent: Richard Hartmann
611 S. Kingshighway
Cape Girardeau, MO • (573) 339-1000
Benchmark Graphics and Printing
2701 E. Jackson Blvd.
Jackson, MO • (573) 243-5052
Big River Telephone
24 S. Minnesota
Cape Girardeau, MO • (800) 455-1608
Buchheit's General Store
2801 Old Orchard Rd. - Jackson, MO
1011 South Hwy 51 - Perryville, MO
1817 North Market - Sparta, IL
200 Riverview - Herculaneum, MO
Cape Psychological Services
Cape Girardeau, MO • (573) 334-7966
Cape West 14 Ciné
247 Siemers Drive
Cape Girardeau, MO • (573) 332-0888
21124 Cave Road
Ste. Genevieve, MO • (573) 543-5284
225 Sheridan Drive
Cape Girardeau, MO • (573) 339-1777
Corporation for Public Broadcasting
Washington, DC • Comments Line: 800-272-2190
1407 N. Kingshighway
Cape Girardeau, MO • (573) 334-4474
Earth Mother Health Foods
220 East Harrison Street
Farmington, MO • (573) 756-7852
Financial Advisor: Cheryl Mothes
2820 E. Jackson Blvd.
Jackson, MO • (573) 243-7798
Financial Advisor: Tim Domian
258 South Mount Auburn Road
Cape Girardeau, MO • (573) 335-3675
2008 North Kingshighway - Cape Girardeau • (573) 339-7800
202 W. Karsch Blvd. - Farmington, MO • (573) 747-1447
Exit Realty - Thomas Meyer Associates
230 N. Sprigg St.
Cape Girardeau, MO • (573) 334-2875
2705 E. Jackson Blvd.
Jackson, MO • (573) 243-8173 | (800) 640-5940
Natural Health Organic Foods
135 South Broadview
Cape Girardeau, MO • (573) 339-0054
Notre Dame Regional High School
265 Notre Dame Drive
Cape Girardeau, MO • (573) 335-6722
Obermann & Son
965 Greensferry Rd.
Jackson, MO • (573) 243-3295
Port Cape Girardeau
19 North Water Street
Cape Girardeau, MO • (573) 334-0954
Ray's of Kelso
151 S. Messmer St.
Kelso, MO • (573) 264-1115
1610 North Kingshighway
Cape Girardeau, MO • (573) 651-1398
Sam A. Baker State Park Concessionaire
Route 1, Box 115
Patterson, MO • (573) 856-4223
97 South Kingshighway
Cape Girardeau, MO • (573) 334-9191
1701 Lacey Street
Cape Girardeau, MO
(573) 334-4822 • HealthLine: (800) 800-5123
Southeast Missouri State University
"Experience Southeast...Experience Success"
One University Plaza
Cape Girardeau, MO • (573) 651-2000
Ste. Genevieve Department of Tourism
66 South Main Street
Ste. Genevieve, MO • (800) 373-7007
Thomas R. Higgins Accounting & Tax Services, LLC
Cape Girardeau, MO • (573) 335-1456
West Bank Bistro
340 South Lorimier
Cape Girardeau, MO • (573) 803-1768
Wood & Huston Bank
111 S. Broadview - Cape Girardeau, MO • (573) 335-7366
2999 E. Jackson Blvd. - Jackson, MO • (573) 243-4111