Program Sponsorship

What is Program Sponsorship?

KRCU acknowledges corporate contributions to the radio station with brief on-air messages sometimes called "underwriting" or program sponsorship. Since these contributions help pay for programming costs, program sponsorship is to public radio what advertising is to commercial stations. The value and number of on-air messages is determined by their placement during the broadcast schedule. KRCU provides a rate sheet which specifies the values of the messages throughout our program schedule.

Who listens to NPR stations like KRCU?

KRCU listeners are primarily middle-income and up, college-educated professionals. They appreciate the in-depth news from NPR’s Morning Edition and All Things Considered and This American Life. They enjoy classical music. They relish the intelligent entertainment of Car Talk, A Prairie Home Companion and Wait Wait...Don't Tell Me!

Public radio listeners are distinguished by age, affluence and education. More than half the total audience is between ages 25-54, which places these patrons within the “Baby Boomer” demographic so attractive to businesses. Sixty-four percent have received a college degree or some higher level of education,and  seventy-five percent have a total Household Income of $50,000+.

What about the Public Radio Audience?

• 54% listeners are 25 to 54 years of age
• 38% are age 35 to 54  

NPR is particularly popular among Baby Boomers (b. 1946-1964). The median age of the NPR listener is 49. 

• 55% are involved in a regular fitness program
• 43% own financial securities
• 71% travel domestically; 41% traveled abroad in last 3 years; 56% own a valid passport
• 93% involved in public activities; 72% vote

Source: GfK MRI, Doublebase 2011 

What can sponsorship messages say?

Program sponsorship is an excellent way to reach the attractive KRCU audience and deliver your message in an environment free of clutter.

Local messages or "spots" are broadcast one at a time. Your message is not grouped with others in a cluster. Breaks in programming for sponsorship messages and station announcements are very short, so there is virtually no “tune-out” factor.

Public broadcasting stations like KRCU are governed by Federal Communications Commission rules that limit the content of sponsorship messages.

KRCU's staff of experienced professionals will work with you to develop a custom-designed schedule of announcements to meet your organizational goals. Your plan can range from sponsorship of a specific program to a schedule that spans all segments of the day.

For more information about program sponsorship, contact KRCU at (573) 651-5070, toll-free at (888) 651-5070 or djwoods@semo.edu.

KRCU Event Packages: If your organization or business is looking to promote an upcoming event or performance, KRCU public radio has a great sponsorship opportunity.

We are pleased to recognize the following KRCU corporate supporters. Please let them know that you appreciate their support of your public radio station.

Ameriprise Financial Services, Inc.
167 Grand Fir Lane
Jackson, MO • (573) 243-7799
Agent: Richard Hartmann

Auffenberg Kia
611 S. Kingshighway
Cape Girardeau, MO • (573) 339-1000

Benchmark Graphics and Printing
2701 E. Jackson Blvd.
Jackson, MO • (573) 243-5052

Big River Telephone
24 S. Minnesota 
Cape Girardeau, MO • (800) 455-1608

Buchheit's General Store
2801 Old Orchard Rd. - Jackson, MO
1011 South Hwy 51 - Perryville, MO
1817 North Market - Sparta, IL
200 Riverview - Herculaneum, MO

Cape Psychological Services
Cape Girardeau, MO • (573) 334-7966

Cape West 14 Ciné
247 Siemers Drive
Cape Girardeau, MO • (573) 332-0888

Cave Vineyard
21124 Cave Road
Ste. Genevieve, MO • (573) 543-5284

Comfort Keepers
225 Sheridan Drive
Cape Girardeau, MO • (573) 339-1777

Corporation for Public Broadcasting
Washington, DC • Comments Line: 800-272-2190

Cyclewerx
1407 N. Kingshighway
Cape Girardeau, MO • (573) 334-4474

Earth Mother Health Foods
220 East Harrison Street
Farmington, MO • (573) 756-7852

Edward Jones
Financial Advisor: Cheryl Mothes
2820 E. Jackson Blvd.
Jackson, MO • (573) 243-7798

Edward Jones
Financial Advisor: Tim Domian
258 South Mount Auburn Road
Cape Girardeau, MO • (573) 335-3675

Enterprise Rent-A-Car
2008 North Kingshighway - Cape Girardeau • (573) 339-7800
202 W. Karsch Blvd. - Farmington, MO • (573) 747-1447

Exit Realty - Thomas Meyer Associates
230 N. Sprigg St.
Cape Girardeau, MO • (573) 334-2875

Horst Pharmacy
2705 E. Jackson Blvd.
Jackson, MO • (573) 243-8173 | (800) 640-5940

I Love Local Places.com

Jimmy John's Gourmet Sandwiches
1800 Broadway
Cape Girardeau, MO • (573) 335-8800

L & S Pharmacy
406 S. Main St.
Charleston, MO • (573) 683-3307

LPL Financial
Financial Advisor: Mike Parker
215 North Stoddard
Sikeston, MO • (573) 471-4007

Main Street Flooring and Interiors, LLC
412 East Main
Jackson, MO • (573) 243-8888

Mineral Area College
5270 Flat River Road
Park Hills, MO • (573) 431-4593

Miracle Ear
1465 North Kingshighway - Cape Girardeau • (573) 335-5510
701 Walton Drive - Farmington, MO • (573) 756-6916

My Daddy's Cheesecake
265 South Broadview
Cape Girardeau, MO • (573) 335-6660

Natural Health Organic Foods
135 South Broadview
Cape Girardeau, MO • (573) 339-0054

Notre Dame Regional High School
265 Notre Dame Drive
Cape Girardeau, MO • (573) 335-6722

Obermann & Son
965 Greensferry Rd.
Jackson, MO • (573) 243-3295

Port Cape Girardeau
19 North Water Street
Cape Girardeau, MO • (573) 334-0954

Ray's of Kelso
151 S. Messmer St.
Kelso, MO • (573) 264-1115

Saffron Bistro
1610 North Kingshighway
Cape Girardeau, MO • (573) 651-1398

Sam A. Baker State Park Concessionaire
Route 1, Box 115
Patterson, MO • (573) 856-4223

Schnucks
97 South Kingshighway
Cape Girardeau, MO • (573) 334-9191

SoutheastHEALTH
1701 Lacey Street
Cape Girardeau, MO
(573) 334-4822 • HealthLine: (800) 800-5123

Southeast Missouri State University
"Experience Southeast...Experience Success"
One University Plaza
Cape Girardeau, MO • (573) 651-2000

Ste. Genevieve Department of Tourism
66 South Main Street
Ste. Genevieve, MO • (800) 373-7007

Thomas R. Higgins Accounting & Tax Services, LLC
112 Themis
Cape Girardeau, MO • (573) 335-1456

West Bank Bistro
340 South Lorimier
Cape Girardeau, MO • (573) 803-1768

Wood & Huston Bank
111 S. Broadview - Cape Girardeau, MO • (573) 335-7366
2999 E. Jackson Blvd. - Jackson, MO • (573) 243-4111