Program Sponsorship

What is Program Sponsorship?

KRCU acknowledges corporate contributions to the radio station with brief on-air messages sometimes called "underwriting" or program sponsorship. Since these contributions help pay for programming costs, program sponsorship is to public radio what advertising is to commercial stations. The value and number of on-air messages is determined by their placement during the broadcast schedule. KRCU provides a rate sheet which specifies the values of the messages throughout our program schedule.

Who listens to NPR stations like KRCU?

KRCU listeners are primarily middle-income and up, college-educated professionals. They appreciate the in-depth news from NPR’s Morning Edition and All Things Considered. They enjoy classical music. They relish the intelligent entertainment of Car Talk, A Prairie Home Companion and Wait Wait...Don't Tell Me!

Public radio listeners are distinguished by age, affluence and education. More than half the total audience is between ages 25-54, which places these patrons within the “Baby Boomer” demographic so attractive to businesses. Sixty-four percent have received a college degree or some higher level of education,and  seventy-five percent have a total Household Income of $50,000+.

What about the Public Radio Audience?

  • 54% listeners are 25 to 54 years of age
  • 38% are age 35 to 54  

NPR is particularly popular among Baby Boomers (b. 1946-1964). The median age of the NPR listener is 49. 

  • 55% are involved in a regular fitness program
  • 43% own financial securities
  • 71% travel domestically; 41% traveled abroad in last 3 years; 56% own a valid passport
  • 93% involved in public activities; 72% vote

Source: GfK MRI, Doublebase 2011 

What can sponsorship messages say?

Program sponsorship is an excellent way to reach the attractive KRCU audience and deliver your message in an environment free of clutter.

Local messages or "spots" are broadcast one at a time. Your message is not grouped with others in a cluster. Breaks in programming for sponsorship messages and station announcements are very short, so there is virtually no “tune-out” factor.

Public broadcasting stations like KRCU are governed by Federal Communications Commission rules that limit the content of sponsorship messages.

KRCU's staff of experienced professionals will work with you to develop a custom-designed schedule of announcements to meet your organizational goals. Your plan can range from sponsorship of a specific program to a schedule that spans all segments of the day.

For more information about program sponsorship, contact Alex Jackson at (573) 651-5070, toll-free at (888) 651-5070 or


We are pleased to recognize the following KRCU corporate supporters. Please let them know that you appreciate their support of your public radio station.

COMPANYCONTACT INFOAmeren Missouri Ameriprise Financial Services, Inc. (Richard Hartmann)167 Grand Fir Lane, Jackson MO | (573) 243-7799Arrangements by Joyce100 S. Sprigg St., Cape Girardeau, MO | (573) 335-3238Athena Property Group339 Broadway, Suite 101, Cape Girardeau, MO | (573) 587-2672Bistro Saffron1610 North Kingshighway, Cape Girardeau, MO | (573) 651-1398Buchheit's General Store

2801 Old Orchard Rd., Jackson, MO
1011 South Hwy 51, Perryville, MO
1817 North Market, Sparta, IL
200 Riverview, Herculaneum, MO
4550 Gravois Road, House Springs, MO

Cape Girardeau Convention & Visitors Bureau400 Broadway, Cape Girardeau, MO | (573) 335-1631Cape Riverfront Market35 S. Spanish Street, Cape Girardeau, MO    


Cape West 14 Cine
247 Siemers Drive
Cape Girardeau, MO • (573) 651-1726

Cave Vineyard
21124 Cave Road
Ste. Genevieve, MO • (573) 543-5284

Corporation for Public Broadcasting
Washington, DC • Comments Line: 800-272-2190

1407 N. Kingshighway
Cape Girardeau, MO • (573) 334-4474

Department of Music
Southeast Missouri State University
Chamber Music Sundays at Three

Edward Jones
Financial Advisor: Cheryl Mothes
2820 E. Jackson Blvd.
Jackson, MO • (573) 243-7798

Edward Jones
Financial Advisor: Tim Domian
258 South Mount Auburn Road
Cape Girardeau, MO • (573) 335-3675

EPIC  (Early Prevention Impacts Community)

Horst Pharmacy
2705 E. Jackson Blvd.
Jackson, MO • (573) 243-8173 | (800) 640-5940

I Love Local
Wise Dog Marketing

Jimmy John's Gourmet Sandwiches
1800 Broadway
Cape Girardeau, MO • (573) 335-8800

Katy O'Ferrell's Publick House
300 Broadway
Cape Girardeau, MO • (573) 803-2896

L & S Pharmacy
406 S. Main St.
Charleston, MO • (573) 683-3307

LPL Financial
Financial Advisor: Mike Parker
215 North Stoddard
Sikeston, MO • (573) 471-4007

Mineral Area College
5270 Flat River Road
Park Hills, MO • (573) 431-4593

Miracle Ear
1465 North Kingshighway - Cape Girardeau • (573) 335-5510
701 Walton Drive - Farmington, MO • (573) 756-6916

Missouri Department of Conservation
Cape Girardeau Conservation Nature Center
2289 County Park Dr.
Cape Girardeau, MO • (573) 290-5218

Natural Health Organic Foods
135 South Broadview
Cape Girardeau, MO • (573) 339-0054

Notre Dame Regional High School
265 Notre Dame Drive
Cape Girardeau, MO • (573) 335-6722

Old Town Cape
Cape Riverfront Market
35 S. Spanish
Cape Girardeau, MO

Port Cape Girardeau
19 North Water Street
Cape Girardeau, MO • (573) 334-0954

Ray's of Kelso
151 S. Messmer St.
Kelso, MO • (573) 264-1115

Rice, Spaeth, Summers, Heisserer, L.C.
4th Floor, Commerce Bank Building 
160 South Broadview Street 
P.O. Box 1568 (Mailing Zip Code 63702-1568
Cape Girardeau, MO • (573) 334-6061

Ruopp & Ruopp Dentistry
1818 Broadway
Cape Girardeau, MO • (573) 334-8884

Rural King
1475 18th Street
Charleston, IL • (217) 345-8030

Sam A. Baker State Park Concessionaire
Route 1, Box 115
Patterson, MO • (573) 856-4223

SERVPRO of Cape Girardeau & Scott Counties
166 LaSalle Street
Cape Girardeau, MO
(573) 339-1948

1701 Lacey Street
Cape Girardeau, MO
(573) 334-4822 • HealthLine: (800) 800-5123

Southeast Missouri State University
"Experience Southeast...Experience Success"
One University Plaza
Cape Girardeau, MO • (573) 651-2000

Uptown Jackson Revitalization Organization
125 East Main Street
Jackson, MO

Wood & Huston Bank
111 S. Broadview - Cape Girardeau, MO • (573) 335-7366
2999 E. Jackson Blvd. - Jackson, MO • (573) 243-4111

Zonta Club of Cape Girardeau

In addition, KRCU receives support from the Missouri Arts Council.

Missouri Arts Council