Program Sponsorship

What is Program Sponsorship?

KRCU acknowledges corporate contributions to the radio station with brief on-air messages sometimes called "underwriting" or program sponsorship. Since these contributions help pay for programming costs, program sponsorship is to public radio what advertising is to commercial stations. The value and number of on-air messages is determined by their placement during the broadcast schedule. KRCU provides a rate sheet which specifies the values of the messages throughout our program schedule.
Who listens to NPR stations like KRCU?
KRCU listeners are primarily middle-income and up, college-educated professionals. They appreciate the in-depth news from NPR’s Morning Edition and All Things Considered. They enjoy classical music. They relish the intelligent entertainment of Car Talk, A Prairie Home Companion and Wait Wait...Don't Tell Me!
Public radio listeners are distinguished by age, affluence and education. More than half the total audience is between ages 25-54, which places these patrons within the “Baby Boomer” demographic so attractive to businesses. Sixty-three percent have received a college degree or some higher level of education and  seventy-seven percent have a total Household Income of $50,000+.
What about the Public Radio Audience?
• 52% listeners are 25 to 54 years of age
• 36% are age 35 to 54  
NPR is particularly popular among Baby Boomers (b. 1946-1964).
The median age of the NPR listener is 49. 
• 53% are involved in a regular fitness program
• 32% own financial securities
• 69% travel domestically; 39% traveled abroad in last 3 years
• 92% involved in public activities; 64% vote
Source: GfK MRI, Doublebase 2016
What can sponsorship messages say? 
Program sponsorship is an excellent way to reach the attractive KRCU audience and deliver your message in an environment free of clutter.
Local messages or "spots" are broadcast one at a time. Your message is not grouped with others in a cluster. Breaks in programming for sponsorship messages and station announcements are very short, so there is virtually no “tune-out” factor.
Public broadcasting stations like KRCU are governed by Federal Communications Commission rules that limit the content of sponsorship messages.
KRCU's staff of experienced professionals will work with you to develop a custom-designed schedule of announcements to meet your organizational goals. Your plan can range from sponsorship of a specific program to a schedule that spans all segments of the day.
For more information about program sponsorship, contact Dan Woods at (573) 651-5070 or toll-free at (888) 651-5070.


Adam Gohn, Attorney at Law 1930 Broadway, Cape Girardeau, MO
(573) 332-1341
Ameriprise Financial Services, Inc. (Richard Hartmann) 167 Grand Fir Lane, Jackson, MO
(573) 243-7799
Banterra Bank 1650 North Kingshighway, Cape Girardeau, MO
(573)  339-5787
Buchheit's General Store 2801 Old Orchard Rd., Jackson, MO
1011 South Hwy 51, Perryville, MO
1817 North Market, Sparta, IL
200 Riverview, Herculaneum, MO
4550 Gravois Road, House Springs, MO
Cape Girardeau Convention & Visitors Bureau 220 North Fountain St,, Cape Girardeau, MO
(573) 335-1631
Cape West 14 Cine 247 Siemers Drive, Cape Girardeau, MO
(573) 651-1726
Cave Vineyard 21124 Cave Road, Ste. Genevieve, MO
(573) 543-5284
Christian School for the Young Years and Community Day School 735 N. Clark, Cape Girardeau, MO
(573) 334-1999
Corporation for Public Broadcasting Washington, DC
Comments Line: (800) 272-2190
Cyclewerx 1407 N. Kingshighway, Cape Girardeau, MO
(573) 334-4474
EBO MD & EBO Center for Diabetes 37 Doctors Park, Suite #1, Cape Girardeau, MO
(573) 803-2941 | After Hours Call/Text (573) 321-1595
Edward Jones (Financial Advisor: Cheryl Mothes) 2820 E. Jackson Blvd., Jackson, MO
(573) 243-7798
Edward Jones (Financial Advisor: Tim Domian) 258 S. Mount Auburn Rd., Cape Girardeau, MO
(573) 335-3675
Edward Jones (Financial Advisor: Terry Godwin) 1749 Independence, Cape Girardeau, MO
(573) 335-6681
EPIC (Early Prevention Impacts Community) Cape Girardeau, MO
(573) 587-1921
Horst Pharmacy 2705 E. Jackson Blvd., Jackson, MO
(573) 243-8173 or (800) 640-5940
Hutson's Fine Furniture & Mattress 43 South Main Street., Cape Girardeau, MO
(573) 334-6251 or (800) 455-4887
Innovative Financial Solutions
Jason T. Lee, Chartered Retirement Planning Counselor
1923 N. Kingshighway, Suite 4, Cape Girardeau, MO
(573) 332-7855
Jimmy John's Gourmet Sandwiches 1800 Broadway, Cape Girardeau, MO
(573) 335-8800
L&S Pharmacy 406 S. Main St., Charleston, MO
(573) 683-3307
LPL Financial (Financial Advisor: Mike Parker) 215 North Stoddard, Sikeston, MO
(573) 471-4007
Mineral Area College 5270 Flat River Road, Park Hills, MO
(573) 431-4593
Marcy's Planet Shoes 3050 William St., Cape Girardeau, MO
(573) 335-2066
Missouri Department of Conservation
Cape Girardeau Conservation Nature Center
2289 County Park Drive, Cape Girardeau, MO
(573) 290-5218
Natural Health Organic Foods 135 South Broadview, Cape Girardeau, MO
(573) 339-0054
Notre Dame Regional High School 265 Notre Dame Drive, Cape Girardeau, MO
(573) 335-6722
Rice, Spaeth, Summers, Heisserer, L.C. 4th Floor, Commerce Bank Building
160 South Broadview St., Cape Girardeau, MO
P.O. Box 1568 (mailing zip code 63702-1568)
(573) 334-6061
Rural King 1475 18th Street, Charleston, IL
(217) 345-8030
SERVPRO of Cape Girardeau & Scott Counties 166 LaSalle Street, Cape Girardeau, MO
(573) 339-1948
SoutheastHEALTH 1701 Lacey Street, Cape Girardeau, MO
(573) 334-4822 • Healthline: (800) 800-5123
Southeast Missouri State University One University Plaza, Cape Girardeau, MO
(573) 651-2000
Wilderness Lodge 2331 Co Rd 342, Lesterville, MO
(573) 637-2995
Wood & Huston Bank 111 S. Broadview, Cape Girardeau, MO
(573) 335-7366
2999 E. Jackson Blvd., Jackson, MO
(573) 243-4111